PepsiCo will continue their sponsorship agreement with Major League Soccer, the US Soccer Federation, and SuperLiga, Soccer United Marketing announced on Thursday. SUM represents all three properties. Pepsi has been an MLS sponsor since 1996.
The new deal replaces Sierra Mist with Pepsi as the official soft drink of MLS, the USSF, and SuperLiga. Aquafina remains in the bottled water category, along with Gatorade as sports drink. The US Soccer Federation has a separate deal with Gatorade.
